Custom type

In addition to fonts, we design custom graphics such as logotypes.

Before reading on, please be aware of the difference between a logotype and a font:

• A logotype is a static image, for example the Coca-Cola logo.
• A font is installable software containing a set of letters, for example Times New Roman.

Pricing

We charge €150 per effective working hour. Although it depends greatly on what you need, a logo usually takes around 2–5 hours to create. A font should be assumed to take from 10 hours and up.

Timeline

Send an enquiry with the form below and we will get back to you to confirm availability. After your go-ahead, work on the logo starts. Depending on the speed of your feedback, your logo can be finished within 24 hours.

What we need from you

1. A description of what you are looking for: words, colors*, design.
2. A hand-made or computer-made sketch.
3. Any other references you might have.
4. Your budget or deadline, if any.

We strongly recommend a sketch to keep the time down. It does not have to look good, but a sketch of what you want makes the process much faster and the result more satisfying. Generally, the more information we get from you, the faster and easier it is to complete your logo.

* About colors: We usually suggest starting in black and white until the shape is complete, and looking at colors as a second step. Even if you want the logo in color, you will usually need a black-and-white version for some contexts; a good logo should, in our opinion, look good in black and white; and it keeps the work to a minimum. Rendering one logo in a couple of colors takes no time, but rendering 20 versions in 20 different colors takes a lot.

What you will receive

• Complete and exclusive ownership of the logotype or font.
• Vector graphics in PDF, AI, EPS or any other format.
• High-quality images in PNG, JPG or any other format.
• Font files in OTF, TTF or any other format.